Groove Therapy
A full-stack label platform with admin dashboard, demo submissions, and email outreach — plus ongoing video production for releases and events. The deepest client relationship in the Kerplunk portfolio.
Building a label's digital presence from the ground up
Groove Therapy is a Berlin-born electronic music label focused on deep house, funk, and groove. They needed more than a website — they needed a platform to run the entire label operation: managing releases and artists, reviewing demo submissions, tracking finances, and reaching out to press and promoters.
The public site showcases the label's identity — artists, releases, events — with a multi-step demo submission form that feeds directly into the admin dashboard. Behind the scenes, the dashboard handles everything from release scheduling to financial tracking to email outreach campaigns.
But the relationship didn't stop at the website. Kerplunk also produces ongoing video content for the label — a website reveal reel, an event promo shot as a narrative short film, and artist release promos.
What Was Built
Platform & Content
Public Website
Artist showcase, release catalog, event listings, and a demo submission form — the label's front door.
Admin Dashboard
Full label management: releases, artists, finances, email outreach, and demo review — all in one place.
Demo Submissions
Multi-step form for new artists to submit demos. Submissions feed directly into the admin dashboard for review.
Ongoing Video Production
Website reveal, event promos, artist portraits, and release announcements — content that grows the label's presence.
Video Production
Ongoing content production
Website Reveal
Client testimonial + clean website screen recordings. The first piece in the GT relationship.
EOY Party Promo
Narrative "getting ready" short film for the end-of-year party at Bulbul Berlin. Scripted concept with lineup reveal.
Artist Release Promo
Intimate artist portrait for the "Universal Grooves Vol 1" release. Morning routine, family, Patagonian landscape.
Want this kind of partnership?
Website, content, ongoing production — all from one person who understands your vision. Let's talk about your project.
Get in Touch