Valeriia Hereha
Full brand presence for a pilates and movement instructor — custom website, Instagram reels, YouTube channel, and visual identity. Built the platform, then kept producing content to grow her audience.
One person behind the whole brand
Valeriia is a pilates and movement instructor who moved to Villa La Angostura and needed to build her online presence from scratch — a website for booking classes, reels to introduce herself to a new audience, and a YouTube channel for longer-form content.
Instead of hiring a web developer, a videographer, and a social media person separately, she worked with Kerplunk. The same person who built her website also shot her promo video, set up her YouTube channel, and designed her visual identity — so everything feels like it comes from the same place.
The video work adapts completely to her world — bright, warm tones, Patagonian nature backdrops, elegant serif typography. A completely different visual language from the dark, moody pieces Kerplunk produces for music clients, because every project lives in the client's world, not the studio's.
What Was Built
Platform & Content
Custom Website
A dark, elegant site with class booking, instructor bio, and bilingual content — built to match her visual identity.
Instagram Reels
Ongoing production of short-form content — personal brand intros, class promos, and social media announcements.
YouTube Channel
Channel setup, first video production, and content strategy to grow her audience beyond Instagram.
Brand Identity
Warm, soft visual language across all touchpoints — from the website color palette to the typography in video overlays.
Need a full brand presence?
Website, video, social media, and visual identity — all from one person who understands your vision. Let's talk about your project.
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